Demand-side buying · Restricted categories
Campaigns
other desks
can't run.
RedYield is a managed demand-side desk built for the categories that take specialist buying — iGaming, dating, VOD, alcohol and nutra. You brief the campaign. We plan the buy, run it, and report on what actually performed.
Managed accounts · No platform fee · No minimum term
Three steps, no dashboard to learn
Brief
Send the offer, the geos you want, and what a conversion is worth to you. One email is enough to start. There's no platform to onboard onto before you can buy anything.
Plan and buy
We pick formats and placements against your target, set pacing and frequency caps, and run the buy. You approve the plan before any money moves.
Report
You get placement-level reporting — what ran, where it ran, and what it cost per result. Cut what isn't working, put the budget behind what is.
Six formats we buy
Volume at the lowest cost per visit
Opens behind the active window on click. Cheap, plentiful, and forgiving of weak creative because there isn't any.
No creative required DisplayThe workhorse
Standard banners across desktop and mobile placements. Best for retargeting and for keeping a known brand in view.
7 standard sizes NativeReads like the page it sits on
Matches the host site's layout. Higher engagement than display, and stricter creative rules to go with it.
492×328 · 35-char title In-page pushPush without the subscription
A notification-style unit rendered inside the page. No opt-in required, and it works on iOS where classic push does not.
192×192 icon InterstitialFull screen, used sparingly
Runs between page states. High impact and high fatigue — worth buying only with strict frequency caps in place.
Full screen Pre-roll videoFor offers that need showing
Runs before video content on streaming and VOD placements. The format to use when the offer can't be explained in a banner.
VAST 2.0–4.0Most of this budget dies in placements the advertiser never gets to see.
Rolled-up reporting hides the zones that waste your money. We report at zone level on every campaign, from the first dollar, so the placements that don't earn their spend get cut instead of quietly repeating next month.
Narrow it until the spend makes sense
Geo down to city level, device, OS and version, browser, carrier and connection type, language, dayparting, frequency capping, category, retargeting, and zone-level whitelists and blacklists.
Buying runs on CPM, CPC, or CPA depending on what the offer can carry. We'll tell you which one fits before you commit budget to it.
What we buy for
| iGaming | Licensed geos only |
| Dating | Mainstream & restricted |
| VOD & streaming | Accepted |
| Alcohol | Where permitted |
| Nutra | Claims reviewed |
What you get,
in writing.
Four things that apply to every account we run. None of them depend on the size of your budget.
- Senior attention, not a ticket queue. You deal directly with the person running your buy.
- We turn down offers we can't buy well. Saying yes to a bad fit costs us more than the booking is worth.
- No platform fee and no minimum term. Walk away the month the numbers stop working.
- Every placement is disclosed. You see where your money went, at the zone level, not a rolled-up total.
Tell us what you're running.
Send the offer, the geos, and your target cost per action. We'll come back with a plan for buying it and what we'd test first.
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